Email Marketing Manager

Location: New York, NY

Department: Digital Marketing

Type: Full Time

Min. Experience: Mid Level

ABOUT US

Krossover is a sports analytics company based in the Chelsea neighborhood of New York City. We build technology that helps coaches and athletes analyze their performance in order to win more games. We are a team of energetic, creative, and motivated professionals working in a fast-paced, casual office. Backed by a Dream Team of investors, we are committed to growing rapidly over the coming years. www.krossover.com/about

 

WHAT WE'RE LOOKING FOR

  • 3-5 years of experience with email marketing
  • Advanced copywriting and organizational skills
  • Willingness to learn and adapt to a constantly-changing startup environment
  • Ability to self-start, problem solve, and contribute new ideas
  • Proficiency with email service providers and automated email workflows
  • Someone who can manage marketing by the numbers and understands applicable KPI's
  • Strategic thinking that goes beyond creating great-looking emails, but takes into account how to deliver them to the right audience at the right time

 

WHAT YOU'LL BE DOING

  • Creating and managing advanced, automated email marketing campaigns that have multiple paths based on a user's position in the sales funnel
  • Writing email copy and creating emails from design templates
  • Finding new ways to leverage timely blog and video content in email campaigns
  • Collaborating with our Graphic Design team to create high-quality email templates
  • Collaborating with a 6-person marketing team to maintain an organized messaging calendar for each of our products
  • Collaborating with Inside Sales and Account Management teams to ensure that email messaging is working in sync with their efforts and generating inbound leads effectively
  • Reporting email performance to management
  • Frequently adjusting planned emails to meet strategic goals and accommodate new products and services

 

OUR COMMITMENT

As part of our dedication to the diversity of our workforce, Krossover is committed to being an Equal Employment Opportunity employer. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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